By Kanu Samuel
Yòmí Oyékàn, the Senior Special Assistant to the Ondo State Governor on Public Engagement, Signage and Advertisement, has been appointed as a member of the Media and Strategic Communication Committee of the Ondo State 2027 Presidential Campaign Council.
The appointment recognises Oyékàn’s years of experience in political campaign strategy, public relations, media engagement, outdoor branding and strategic communication across the country, spanning presidential, gubernatorial, legislative and grassroots campaigns.
A seasoned communication practitioner, Oyékàn has participated in strategic communication operations across multiple election cycles, contributing to campaign messaging, digital media engagement, political mobilisation, outdoor advertising and public perception management at different levels of the political landscape.
His expertise cuts across campaign planning, political branding, media coordination, digital communications and the strategic deployment of outdoor advertising assets, including billboards and other visibility platforms to strengthen campaign messaging and public engagement.
His experience in presidential and gubernatorial campaign operations, alongside grassroots political mobilisation, gives him valuable insight into the dynamics of voter engagement, message positioning and the effective coordination of campaign communication strategies.
In his current role in the Ondo State Government, Oyékàn supports public engagement initiatives and communication efforts aimed at promoting government policies, programmes and achievements under the leadership of Governor Lucky Orimisan Aiyedatiwa. His responsibilities also align with outdoor advertising regulation, signage management and the strategic use of public spaces for effective communication.
His appointment to the Media and Strategic Communication Committee is expected to bring his wealth of experience to the development and execution of effective campaign strategies ahead of the 2027 presidential election.
The committee is expected to play a critical role in coordinating media relations, developing campaign messages, strengthening digital engagement, deploying outdoor branding strategies and ensuring the effective dissemination of the campaign’s activities and objectives across Ondo State.
As political activities gradually intensify ahead of the 2027 general elections, Oyékàn’s inclusion underscores the importance of professional expertise in media management, strategic communication, political branding and coordinated public engagement in modern electioneering.
His appointment further positions him to contribute his experience in campaign strategy, outdoor branding and integrated political communication to the Ondo State 2027 Presidential Campaign Council.
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